Capital bank launched a viral referral marketing campaign aimed at acquiring new customers, the campaign is targeted to promote its WhatsApp onboarding service which encourages customers to open a bank account digitally through the most popular messaging channel “WhatsApp” without the need to visit any of its branches.

Capital Bank is leading the way with smart marketing solutions utilizing Artificial Intelligence. The innovative referral marketing solution developed in partnership with Labiba for Artificial Intelligence; a leading artificial intelligence solution provider in Jordan and the region, is designed to appeal to the Gen Z customer leveraging artificial intelligence in creating an engaging experience through social channels. 

The campaign awards the top influencer who invites the highest number of friends to open an account at Capital Bank by sharing a personalized referral link through Whatsapp. Participants in the campaign can easily track the status of invitations sent, in addition to sending reminders to nudge their friends to open the bank account.

The CEO of Labiba for Artificial Intelligence “Ali Hajjaj” has commented, “Referral marketing is considered to be one of the most efficient marketing strategies, where 84% of shoppers trust the recommendations shared by their family and friends” He also added “Our partnership with Capital Bank reflects the bank's customer-centric strategy, in which the bank is heavily adopting artificial intelligence solutions to deliver seamless experiences for its customers allowing them to avail all banking services on various social channels and meet the demands of today's digitally savvy customers.”